Why it works
Because the advertising space is already moving, and already paid to be out there.
Outdoor advertising has always had the same problem: the site is fixed and the people are not. AdRide inverts that — the ad moves with the people who are already crossing the city all day.
The comparison
Against everything else you could spend the money on
| Format | The limitation | With AdRide |
|---|---|---|
| A billboard | Stays in one place. You pay for the people who happen to pass that spot. | Moves through the city all day. The same money follows the crowd instead of waiting for it. |
| A bus or taxi wrap | Moves, but on fixed routes and mostly past traffic — people in cars, not people on foot deciding where to eat. | Moves at street level, at pedestrian pace, through high streets and residential roads where people are walking. |
| Leaflets | One-shot, mostly binned, and you cannot tell what happened after you paid for the print run. | Repeated exposure across a week, with a GPS record of where it went and a scan log if you use a QR offer. |
| Hiring walking ad staff | Someone has to be recruited, paid and managed to walk a route. That is expensive, so it is usually one person, one path, a few hours. | Nobody is hired to walk. Riders are already out doing deliveries — the screen goes on the bag they are already carrying. |
| Social ads | Effective, but crowded, and it only reaches people while they are on their phone. | Reaches people out in the city, in the actual moment they are deciding where to eat. |
The structural advantage
Nobody is hired to carry it — and that changes the economics.
A dedicated walker costs money per hour of coverage
If someone has to be paid purely to walk around with a screen, every extra hour and every extra street costs more. That is why walking ad formats end up as one person, one route, a few hours at the weekend. It is a sensible way to run that model — but it caps how much city you can cover.
A rider is already being paid to be out there
Delivery riders are crossing Leicester for eight, ten, twelve hours a day whether or not there is a screen on the bag. AdRide adds the screen to work that is already happening, so coverage scales with the number of riders who opt in — not with an advertising payroll.
Continuous, not scheduled
Riders work lunch, afternoon and evening, every day of the week. Coverage is not a slot in a diary — it is the shape of the delivery day.
Distributed, not linear
Dozens of independent routes at once beats one planned path, and it reaches the residential streets a city-centre route never touches.
Compounding, not fixed
Each rider who joins brings their own patch and their own hours. The network gets denser without anyone redrawing a route.
Credibility
The numbers we report are the ones we can actually prove.
Outdoor advertising is full of estimated impressions. We would rather give you fewer numbers that are real.
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GPS-tracked routes
Every route the screen travelled is recorded and returned to you as a heatmap. You see where your ad actually went — not where we hoped it went.
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Verified screen-on time
We report hours the screen was confirmed powered and playing. That is a deliberately harder standard than "a screen exists somewhere in the city", and it is the number riders are paid against too.
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Timestamped play logs
Every play is logged with a time. That is what the time-of-day breakdown is built from, and it is what makes a guaranteed minimum checkable rather than a promise.
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Scan, claim and redemption data
If you run a QR offer, the loop from street to till is recorded end to end.
Results: coming soon, and only when they’re real
We're a new network building up real campaign data. We'll publish real routes and results here as soon as we have them — no invented numbers.
Until then, every figure on this site that we cannot yet prove is left as a visible [NEEDS FIGURE: …] placeholder rather than filled in with an estimate. If you are comparing us against a competitor quoting confident impression counts, ask them how those were measured.
Judge it on the report, not the pitch.
Book a demo and we'll show you exactly which numbers you'd get back at the end of a week — and which ones we won't claim.