For your business
AdRide is local advertising for businesses that need to be seen across a whole city rather than one street. Here is what you can control, what you get back, and what it costs.
Who it suits
Your ad rides past people who are, right now, deciding what to eat. Hard to find a better moment to be in front of them.
You are visible to the streets around you, not just the ones with footfall past your own door.
A week of repeated exposure across residential areas costs less than most print runs and tells you where it went.
Short, dated campaigns. Book the week before, be all over the city, stop.
City-level coverage with a GPS record of it, which most local media cannot give you.
Targeting
Riders are independent people doing their own jobs. That is the whole strength of the model, and it is also the honest limit on how precisely a campaign can be aimed.
Lunch, afternoon and evening ordering peaks behave very differently. Dominant gives you priority in the peaks; every tier gets the breakdown of when your plays actually ran.
Peak windows at launch: [NEEDS FIGURE: defined peak time windows].
Riders work the areas they normally work. We can weight a campaign towards riders whose usual patch matches yours — but we will not promise postcode-exact routing, because delivery work does not behave that way.
Area weighting availability at launch: [NEEDS FIGURE: area targeting availability at launch].
How often your ad comes round is the main lever. Starter shares a rotation, Growth takes priority in it, Dominant takes the peaks, and Exclusive rider hire removes the rotation entirely.
Guaranteed minimums per tier: see Pricing.
Everything is booked by the week. Outdoor advertising works on repetition — the same person seeing your ad on Tuesday, Thursday and Saturday — so longer campaigns generally do more than one intense week.
Minimum campaign length: [NEEDS FIGURE: minimum campaign length].
Reporting
Everything below comes off the units themselves. Nothing in your report is modelled or estimated.
Verified screen-on time
Confirmed hours powered and playing, per rider and across the campaign.
GPS route coverage heatmap
Every street your ad travelled, over the whole campaign.
Time-of-day breakdown
What share of your plays landed in lunch, afternoon and evening peaks.
Timestamped play log
Every play, with a time — so a guaranteed minimum is checkable.
QR scans and claims
Optional. Scans on the street and offers claimed on the phone.
In-store redemptions
Optional. What actually came through your door off the back of it.
Campaign report — example layout
Illustration — not real campaign data
Verified screen-on time
—
total hours the screen was confirmed powered and playing
Route coverage
—
distinct areas the ad physically travelled through
Time-of-day split
—
share of plays at lunch, afternoon and evening peaks
QR scans & claims
—
scans, claims and in-store redemptions, if the add-on is used
Coverage heatmap
Play log
Reports are issued at the end of each campaign week, with a full summary at the end of the booking. [NEEDS FIGURE: in-campaign dashboard availability at launch]
Pricing
Shared rotation across the rider network. The simplest way to get city-wide visibility.
£[NEEDS FIGURE: Starter weekly price] /week
A longer ad and priority in the rotation, so your offer comes round more often.
£[NEEDS FIGURE: Growth weekly price] /week
Priority at peak ordering times — lunch and evening, when riders are busiest and streets are fullest.
£[NEEDS FIGURE: Dominant weekly price] /week
Book one or more specific riders’ screens outright. Your ad only, for the whole period.
£[NEEDS FIGURE: exclusive rider weekly rate] /rider/week
Plays are guaranteed minimums. Full pricing detail →
Founding advertisers
We are looking for [NEEDS FIGURE: number of founding advertiser slots] founding advertisers. You get 20% off in exchange for committing to an initial campaign of [NEEDS FIGURE: minimum campaign length, e.g. 4 weeks] and giving us an honest testimonial at the end — whatever that testimonial turns out to say.
You are backing a network before it has a track record, and the price reflects that. That is the whole trade.
We're a new network building up real campaign data. We'll publish real routes and results here as soon as we have them — no invented numbers. There are no case studies or testimonials on this site yet because there are no campaigns to write them about.
We'll come back with what a week on the network would look like for you — coverage, guaranteed minimums, price, and the report you'd get at the end.